“Spark was absolutely invaluable when I carried out a recent audit of all of the content I produce (blog, podcast, instagram, weekly emails). It helped me establish what was genuinely important to say and, crucially, got me planning the more focused and productive content that needs to lie ahead. Effective content planning can be such a stumbling block as a small business owner, and it can end up eating up great chunks of time with little to show for it, but Spark really helped focus and smooth the process for me.”